Audience Persona Development

Comprehensive Audience Personas to Inform Marketing and Media Strategy

Data Management Platform for Informed Advertising

Our DMP powers all client campaigns. Included at no additional cost as part of the End of Campaign wrap-up are detailed audience persona analysis, visual reports, and Manicz Media’s strategic analysis and recommendations to enhance future media campaigns.

The Manicz Media Data Management Platform (DMP) centralizes information from all advertising channels executed through our platform, helping marketers aggregate diverse audience data for a comprehensive consumer view. This enables advertisers to understand who interacts with their ads, create new audience segments, optimize media performance, and develop ads that resonate with target audiences.

The Manicz Media DMP seamlessly integrates with our Demand Side Platform (DSP) to give advertisers complete control over ad distribution and audience definition. Advertising campaigns run with Manicz Media will include a download of top performing audience personas and an analysis of the data for the improvement of future campaigns.

Audience Persona - Family Advertising -
Audience Persona - Wealthy Houshold Adve

Audience Personas and Insights for Advertising

Through the capture and segmentation of desired audiences from advertising outreach, Manicz Media is able to develop audience personas and provide insights into which segments are engaging and performing the best.

After a digital media campaign wraps up, Manicz Media is able to analyze the top performing audiences and provide an overview of the segments that performed best. This information includes marketing channel preference both online and offline, household size, income levels, education and more. These insights can help to inform future marketing and paid media strategy including creative development and enhanced audience targeting.

Lookalike Audience Building

A Lookalike Audience is a way to reach new audience segments who are likely to be interested in your business because they’re similar to your most engaged target consumers. These NEW audience segments will take on similar attributes as your top performing audiences while expanding the reach of your advertising campaigns. Lookalike campaigns can be utilized cross channel and cross device including display, video, social media and even Connected TV.

​These lookalike audiences allow for better paid media optimizations and the ability to reach new audience segments that may not have been considered previously. These segments are built through data aggregation in the Manicz Media data management platform and allow media campaigns to improve over time as the data points grow. Lookalike audiences will continue to be available for use in paid media campaigns for 90 days after the last utilization. This allows future paid campaigns to tap in to previously found segments to increase overall engagement.

Audience Persona Stats - Wealthy Houshol

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