Healthcare Recruitment Audience Data & Reach for Advertising

Healthcare recruitment marketing efforts can be very effective when utilizing digital advertising. This is especially true when combining known current healthcare and medical staff that are actively looking for the next step in their career along with interest and contextual targeting to ensure only the most engaged prospects are reached. The utilization of hyper-targeting in recruitment campaigns helps to drive interest and cut down on wasted ad spend.

Manicz Media has a robust 1st party audience database and segmentations built and optimized through two main techniques. First, the main database is built through internal lead generation campaigns consisting of co-registration programs that allow consumers and users to opt-in to our data network. Once a contact opts-in, they are contacted via the Manicz Media data team to complete an online survey or participate in a brief phone interview. Through these polling methods, numerous data points are obtained including current employment, desired career advancement, education level, skills/certifications, and more. These data segments can be custom-tailored to the needs of Manicz Media advertising clients in an effort to maximize effectiveness, engagement, and interest.

Second, in addition to this consumer polling, Manicz Media can build audience models based on search history, online research, custom intent and contextual content consumed. These audience segments are non-personally identifiable information and contain no direct data on a user’s name, address, or other information that would be considered sensitive, allowing for full CCPA and GDPR compliance. We call this approach “On-Demand” targeting as we are able to compile numerous data points to predict consumer needs and interests.

Example audience data available through the Manicz Media advertising platform

Example audience data available through the Manicz Media advertising platform

State Registered Nurses Licensed Nurse Practitioners Medical Doctors ER Doctors Phlebotomists Medical Technicians Students in Nursing School Students in Medical School Students in Medical Vocational/Trade School
Alabama 43,101 6,985 8,537 606 1,317 3,652 3,712 791 1,928
Alaska 3,745 696 735 57 137 359 313 70 179
Arizona 42,772 8,483 10,353 739 1,752 4,542 3,817 852 2,272
Arkansas 25,790 4,090 5,084 383 901 2,337 1,931 443 1,112
California 232,578 45,235 51,200 3,641 8,350 23,844 22,337 5,005 11,766
Colorado 44,156 8,198 9,948 656 1,450 3,809 3,555 820 2,153
Connecticut 52,793 8,807 10,393 739 1,715 4,660 4,176 940 2,262
Delaware 10,323 1,837 2,359 177 355 1,073 970 206 494
District of Columbia 4,081 825 862 60 155 445 355 80 204
Florida 175,683 27,456 37,879 2,408 5,734 14,892 15,254 3,444 8,291
Georgia 71,399 15,669 16,211 1,334 3,027 8,194 7,158 1,600 3,712
Hawaii 8,717 1,627 2,127 127 309 928 842 167 386
Idaho 10,104 1,884 2,223 181 398 1,044 914 200 507
Illinois 143,196 22,454 31,401 1,848 4,312 11,355 11,522 2,773 6,457
Indiana 59,045 11,128 13,530 928 2,477 5,920 5,099 1,154 3,024
Iowa 27,447 5,716 6,005 470 1,136 2,561 2,550 577 1,496
Kansas 23,727 4,647 5,352 368 847 2,353 2,249 541 1,139
Kentucky 37,773 6,710 8,132 523 1,383 3,471 3,096 709 1,690
Louisiana 49,480 8,409 10,444 760 1,736 4,480 4,105 836 2,137
Maine 9,369 1,741 1,956 142 347 1,008 902 213 493
Maryland 63,841 13,077 13,648 998 2,322 5,715 6,108 1,202 3,243
Massachusetts 64,869 11,386 15,845 1,143 2,496 6,410 6,563 1,313 3,374
Michigan 116,308 19,177 23,100 1,814 3,772 10,392 9,669 2,234 5,471
Minnesota 53,514 10,089 11,473 844 1,920 4,880 5,400 1,106 2,760
Mississippi 24,993 4,155 5,060 383 898 2,485 2,197 443 1,103
Missouri 59,662 11,024 12,715 903 1,996 5,937 5,485 1,155 2,740
Montana 7,033 1,374 1,507 102 242 660 627 140 335
Nebraska 15,523 2,817 3,546 237 497 1,346 1,239 305 756
Nevada 14,230 2,671 3,102 244 541 1,540 1,522 314 807
New Hampshire 11,695 2,082 2,790 183 472 1,097 1,149 246 633
New Jersey 85,184 15,958 17,701 1,280 3,153 7,697 7,759 1,750 4,196
New Mexico 14,409 2,506 3,448 246 551 1,311 1,174 271 762
New York 193,023 32,331 44,855 2,653 7,147 16,162 16,884 3,617 9,245
North Carolina 75,169 15,424 17,452 1,132 2,626 7,453 7,168 1,583 3,379
North Dakota 6,193 1,137 1,299 86 215 518 523 107 273
Ohio 139,764 24,618 31,267 2,396 5,071 12,853 12,302 2,574 6,817
Oklahoma 30,252 5,922 6,617 497 1,065 2,672 2,653 620 1,332
Oregon 23,990 4,627 6,107 416 1,027 2,472 2,465 502 1,300
Pennsylvania 130,536 25,170 29,569 1,917 5,403 13,442 13,269 2,497 6,163
Rhode Island 11,666 1,946 2,557 177 395 1,046 1,013 223 523
South Carolina 40,718 7,040 8,435 630 1,421 3,552 3,483 773 1,871
South Dakota 6,166 1,083 1,429 106 246 567 633 139 294
Tennessee 52,448 10,855 12,296 838 2,314 6,083 5,476 1,063 3,028
Texas 184,621 37,553 43,871 3,109 6,840 18,608 16,218 4,097 9,293
Utah 23,376 4,257 4,869 329 897 2,053 1,934 473 1,116
Vermont 4,494 756 842 67 154 368 371 86 202
Virginia 71,882 14,032 14,738 1,134 2,554 6,937 6,955 1,515 3,566
Washington 47,041 8,199 11,112 695 1,874 4,291 4,177 1,046 2,458
West Virginia 14,327 2,530 2,718 197 447 1,233 1,141 266 613
Wisconsin 54,280 9,375 10,791 880 1,879 4,677 5,208 994 2,577
Wyoming 4,116 776 776 61 140 397 319 72 192
TOTAL 2,720,602 496,544 600,266 41,844 98,413 255,781 245,941 54,147 132,124

Job Search, Business, Education and Related Websites Available for Ad Placements*

News & Business Health & Fitness Jobs & Education
accuweather.com acitvebeat.com apnotes.net
aol.com active.com appracticeexams.com
ap.org babyfit.com apstudynotes.org
apple.com babymed.com armystudyguide.com
ask.com bodybuilding.com asktheadmin.com
bbc.com calorielab.com axishistory.com
bizjournals.com caring.com back2college.com
bloomberg.com cookinglight.com bankexamstoday.com
bostonherald.com dailyspark.com barreciprocity.com
businessinsider.com dailystrength.org baycongroup.com
businessweek.com dietsinreview.com bayt.com
careercast.com doctoroz.com beatthegmat.com
careerealism.com drphil.com beginnersbook.com
cbsinteractive.com drugs.com bestguru.com
cbslocal.com eatingwell.com brighthubeducation.com
cbsnews.com ehealthforum.com businessdictionary.com
cnbc.com ehealthmd.com bwog.com
cnn.com emaxhealth.com campusexplorer.com
cnnmoney.com endocrineweb.com campustours.com
dailycaller.com everydayhealth.com careerage.com
dealbreaker.com everydiet.org careerbliss.com
economywatch.com fitnessmagazine.com careerboutique.com
Entreprenuer.com fitsugar.com careerbuilder.com
examiner.com health.com careercast.com
fastcompany.com healthboards.com careerealism.com
forbes.com healthcare.com careermidway.com
Fortune.com healthcastle.com careers-in-finance.com
foxbusiness.com healthcentral.com cdlponline.org
foxnews.com healthgrades.com chetanasforum.com
foxnewsinsider.com healthjobsite.com collegeconfidential.com
Foxsports.com healthype.com collegecutoff.com
glassdoor.com joybauer.com collegedata.com
hispanicbusiness.com lifescript.com collegenews.com
huffingtonpost.com livehealthclub.com collegescholarships.com
ibtimes.com livescience.com collegesintamilnadu.com
inquisitr.com livestrong.com collegetopics.com
Investors.com mayoclinic.com collegetuitioncompare.com
investorsinsight.com medhelp.org collegeview.com
Kiplinger.com medicalnewstoday.com conquercollege.com
latimes.com Medpagetoday.com coolavenues.com
Mainstreet.com menshealth.com coolinterview.com
MarketWatch.com muscleandfitness.com coolmath-games.com
Mint.com My-Calorie-Counter.com coursesweb.net
money.msn.com myfitnesspal.com coverlettersandresume.com
MoneyControl.com Neversaydiet.com easynotecards.com
morningstar.com nutritiondata.com education.com
msn.com okayliving.com educationalcraft.com
NASDAQ.com QualityHealth.com entrance-exam.net
nationalreview.com realage.com ereadingworksheets.com
nbcnews.com ResponsiveHealth.com esldesk.com
news.yahoo.com RevoutionHealth.com everythingpreschool.com
news360.com Righthealth.com examcompass.com
newyorker.com RunthePlanet.com examrace.com
nypost.com Southbeachdiet.com excel-easy.com
nytimes.com Sparkpeople.com ezschool.com
reuters.com Sparkrecipes.com facultyplus.com
salon.com spine-health.com fastweb.com
sfgate.com spineuniverse.com fibonicci.com
space.com steadyhealth.com indeed.com
Stockhouse.com Thatsfit.com indiaresults.com
techland.time.com Thedailyplate.com indiastudychannel.com
theantimedia.org TheDoctorsTV.com inlieuofpreschool.com
thefiscaltimes.com Vitabeat.com insidehighered.com
TheStreet.com vitals.com insightsonindia.com
time.com webmd.com ivygateblog.com
updown.com wellness.com jobsearch.com
usatoday.com wellsphere.com lessonpathways.com
usnews.com wholeliving.com lessonplancentral.com
weather.com womansday.com lessonplanspage.com
WSJ.com womens-health.com linkedin.com
yahoo.com womenshealthchannel.com monster.com
abcnews.com womenshealthmag.com postgraduateforum.com

*This is just a sampling of the sites available through Manicz Media. A full site list can be made available post campaign, upon request.

Advertising and marketing strategies will fluctuate depending on the desired target audience, the goals of the campaign, and the available marketing budget for outbound messaging, Manicz Media leverages our 1st party audience data segments and unique targeting approach to ensure ad campaigns are as effective as possible while wasted ad spend is at a minimum.

For our Healthcare Recruitment partners, we often recommend a comprehensive digital media mix that reaches desired audiences across multiple content channels and devices including mobile, desktop, tablet, Streaming TV, and more.

Tactic Goals Achieved
Display & Retargeting Branding & Awareness, Signups/Info Requests, Web Traffic
CRM Database Targeting Reach Current or former staff and employees, Signups/Info Requests
Connected TV Branding & Awareness
Streaming Radio Branding & Awareness
Pre-roll Video Branding & Awareness, Signups/Info Requests, Web Traffic
YouTube Video Advertising Branding & Awareness, Signups/Info Requests
Geohistorical Targeting Branding & Awareness, Signups/Info Requests, Web Traffic
Email Advertising Direct Communication, Signups/Info Requests
Native Advertising Branding & Awareness, Signups/Info Requests, Web Traffic

Contact Manicz Media today to have one of our digital strategists reach out and discuss how our data and media platform can deliver more effective healthcare recruitment ad campaigns.

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Manicz Media Creates, Manages and Delivers Effective Campaigns That Reduce Wasted Ad Spend.