Higher Education Audience Data & Reach

The audiences for higher education are continuously evolving and changing. Interests in specific majors, scholarship opportunities, graduate programs, and more can change as students advance through their university years. This fluctuation in interests and behaviors makes outbound messaging and marketing more difficult for University and College marketing departments. Leveraging a media company with robust 1st party data can help to ensure the right audiences are reached with the appropriate ad messaging to limit wasted ad spending.

Manicz Media has a robust 1st party audience database and segmentations built and optimized through two main techniques. First, the main database is built through internal lead generation campaigns consisting of co-registration programs that allow consumers and users to opt-in to our data network. Once a contact opts-in, they are contacted via the Manicz Media data team to complete an online survey or participate in a brief phone interview. Through these polling methods, numerous data points are obtained including higher education research, school program preference, desire for financial aid or scholarships and more. These data segments can be custom tailored to the needs of Manicz Media advertising clients in an effort to maximize effectiveness, engagement and interest.

Second, in addition to this consumer polling, Manicz Media can build audience models based on search history, online research, custom intent and contextual content consumed. These audience segments are non-personally identifiable information and contain no direct data on a user’s name, address, or other information that would be considered sensitive, allowing for full CCPA and GDPR compliance. We call this approach “On-Demand” targeting as we are able to compile numerous data points to predict consumer needs and interests.

Example audience data available through the Manicz Media advertising platform

Example audience data available through the Manicz Media advertising platform

Segment Name Unique Audience Reach in Manicz Media Database (Nationally)
University Research

People in this audience are actively researching universities and higher education.

19,007,681
College Professors

Professionals reading industry news and researching products and services for college professors.

861,518
MBA Education

People in this audience are interested in MBA programs and preparation materials for business school.

5,355,778
College Planning

People in this audience are interested in college planning, SAT & ACT prep, and college applications.

1,563,564
College Aspirants

People researching and applying to colleges and universities.

16,883,907
Colleges Locations

People in this audience have recently visited a College physical location.

8,332,573
New England Universities

People in this audience are interested in content about New England universities.

3,226,418
Athletic Scholorship Program Interest

People interested in sports and athletics scholorship offerings.

956,403
Nursing Education

People researching academic programs and resources for nursing.

3,956,728

Higher Education and Related Websites Available for Ad Placements*

Higher Education and Related Websites Available for Ad Placements*

appracticeexams.com fibonicci.com onestopias.com
apstudynotes.org fratsense.com photographycourse.net
armystudyguide.com freehomeschooldeals.com physicsforums.com
asktheadmin.com freevideolectures.com postgraduateforum.com
axishistory.com free-worksheets.com ratemyproofessor.com
back2college.com getting-in.com savingforcollege.com
businessdictionary.com gopuc.com scholarship-positions.com
campustours.com gradeamathhelp.com scholarshubafrica.com
canaldoensino.com.br gradesaver.com schooldigger.com
canteach.ca greekrank.com schoolexpress.com
careerbuilder.com ibguides.com school-for-champions.com
careercast.com ibmmainframeforum.com school-supply-list.com
careerealism.com icanteachmychild.com schoolworkhelper.net
careermidway.com icwaportal.net sciencemadesimple.com
careers-in-finance.com imaginationsoup.net sciencespot.net
classroomjr.com indeed.com secularhomeschool.com
collegeconfidential.com indiaresults.com studentfilms.com
collegecutoff.com insidehighered.com studential.com
collegedata.com insightsonindia.com studentsreview.com
collegenews.com instantdisplay.co.uk studyineurope.eu
collegescholarships.com intmath.com studysols.com
collegesintamilnadu.com ivygateblog.com studystack.com
collegetopics.com kstatecollegian.com teachbesideme.com
collegetuitioncompare.com learn4good.com teachersnotebook.com
collegeview.com learningplanet.com teachertube.com
conquercollege.com learnplayimagine.com teachingblogaddict.com
coursesweb.net lessonpathways.com teachingwithamountainview.com
coverlettersandresume.com lessonplancentral.com teachnet.com
easynotecards.com lessonplanspage.com tests.com
education.com linkingsky.com tlsbooks.com
educationalcraft.com localschooldirectory.com toolsforeducators.com
educationmoney.com lofoya.com topuniversities.com
educatorstechnology.com madebyteachers.com transferweb.com
edufive.com majortests.com tutorialspoint.com
eduinreview.com makemegenius.com umsalary.info
electrical-engineering-portal.com math4children.com unigo.com
elpatinete.com math-aids.com universityprimetime.com
enchantedlearning.com mathe-lexikon.at univsource.com
englishpage.com math-only-math.com way2college.com
entrance-exam.net math-play.com withoutbook.com
ereadingworksheets.com mathstools.com worksheetsplus.com
esldesk.com mensip.com worksheetuniverse.com
eslfast.com mes-english.com worldhistoria.com
eslflow.com minglebox.com
eslgamesplus.com moviesheets.com
eslgold.com mrdonn.org
esl-lab.com mrdowling.com
excel-easy.com mrmaffesoli.com
ezschool.com numbernut.com

*This is just a sampling of the sites available through Manicz Media. A full site list can be made available post campaign, upon request.

Advertising and marketing strategies will fluctuate depending on the desired target audience, the goals of the campaign and the available marketing budget for outbound messaging, Manicz Media leverages our 1st party audience data segments and unique targeting approach to ensure ad campaigns are as effective as possible while wasted ad spend is at a minimum.

For our Higher Education partners, we often recommend a comprehensive digital media mix that reaches desired audiences across multiple content channels and devices including mobile, desktop, tablet, Streaming TV and more.

Tactic Goals Achieved
Display & Retargeting Branding & Awareness, Signups/Info Requests, Web Traffic
CRM Database Targeting Reach Current or former students as well as Alumni, Signups/Info Requests
Connected TV Branding & Awareness
Streaming Radio Branding & Awareness
Pre-roll Video Branding & Awareness, Signups/Info Requests, Web Traffic
YouTube Video Advertising Branding & Awareness, Signups/Info Requests
Geohistorical Targeting Branding & Awareness, Signups/Info Requests, Web Traffic
Email Advertising Direct Communication, Signups/Info Requests
Native Advertising Branding & Awareness, Signups/Info Requests, Web Traffic

 

Contact Manicz Media today to have one of our digital strategists reach out and discuss how our data and media platform can deliver more effective Higher Ed ad campaigns.

 

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Manicz Media Creates, Manages and Delivers Effective Campaigns That Reduce Wasted Ad Spend.