LGBT Audience Data & Reach for Advertising

Manicz Media has a robust 1st party audience database and segmentations built and optimized through two main techniques. First, the main database is built through internal lead generation campaigns consisting of co-registration programs that allow consumers and users to opt-in to our data network. Once a contact opts-in, they are contacted via the Manicz Media data team to complete an online survey or participate in a brief phone interview. Through these polling methods, numerous data points are obtained including interest, behaviors, health/safety, purchase intent and more. These data segments can be custom tailored to the needs of Manicz Media advertising clients in an effort to maximize effectiveness, engagement and interest.

Second, in addition to this consumer polling, Manicz Media can build audience models based on search history, online research, custom intent and contextual content consumed. These audience segments are non-personally identifiable information and contain no direct data on a user’s name, address, or other information that would be considered sensitive, allowing for full CCPA and GDPR compliance. We call this approach “On-Demand” targeting as we are able to compile numerous data points to predict consumer needs and interests.

Example audience data available through the Manicz Media advertising platform

State Identifies within LGBT Males, LGBT Researching HIV Symptoms/Treatment Interest in HIV Treatment or Medications (Including PrEP) Identifies as Transgender
Alabama 121,649 48,046 27,499 18,430 608
Alaska 10,689 4,356 2,507 1,640 53
Arizona 134,628 54,836 32,599 19,147 673
Arkansas 69,214 28,517 16,765 10,094 346
California 777,581 298,593 164,848 94,119 3,888
Colorado 128,628 49,774 29,347 18,809 643
Connecticut 146,046 59,936 34,875 19,634 730
Delaware 29,545 12,762 7,380 4,739 148
District of Columbia 12,720 5,175 2,926 1,634 64
Florida 461,799 200,819 117,112 77,956 2,309
Georgia 224,648 96,641 53,069 35,766 1,123
Hawaii 25,765 11,313 6,664 4,482 129
Idaho 30,756 13,542 7,608 4,977 154
Illinois 385,165 155,262 89,975 57,285 1,926
Indiana 179,557 74,846 43,264 25,226 898
Iowa 82,405 33,501 19,545 13,104 412
Kansas 70,216 29,457 16,849 9,526 351
Kentucky 107,867 43,626 24,570 15,906 539
Louisiana 136,068 57,699 33,392 21,419 680
Maine 29,623 11,814 6,620 4,257 148
Maryland 199,179 81,088 46,814 31,534 996
Massachusetts 202,061 81,001 44,246 28,331 1,010
Michigan 316,137 137,427 75,072 49,672 1,581
Minnesota 174,186 68,177 39,180 21,880 871
Mississippi 71,959 29,310 17,199 10,825 360
Missouri 167,126 70,568 42,013 26,625 836
Montana 20,879 9,104 5,140 2,879 104
Nebraska 45,498 17,311 9,458 5,806 227
Nevada 46,166 18,964 11,018 7,327 231
New Hampshire 37,050 14,076 8,075 5,406 185
New Jersey 265,023 104,427 61,448 39,708 1,325
New Mexico 42,684 16,824 9,693 5,761 213
New York 552,453 234,212 133,453 79,638 2,762
North Carolina 219,190 90,178 51,600 29,263 1,096
North Dakota 17,645 6,907 3,907 2,236 88
Ohio 421,133 163,496 189,722 120,933 2,106
Oklahoma 85,818 36,841 21,527 13,367 429
Oregon 76,057 30,499 17,414 10,230 380
Pennsylvania 403,280 168,375 97,310 57,742 2,016
Rhode Island 32,076 12,946 7,445 4,362 160
South Carolina 110,231 48,013 27,753 16,033 551
South Dakota 18,526 8,024 4,483 2,682 93
Tennessee 175,813 67,881 37,317 22,232 879
Texas 577,653 240,940 139,578 88,505 2,888
Utah 69,407 27,321 14,972 8,465 347
Vermont 13,187 5,232 3,060 1,914 66
Virginia 218,776 86,207 49,235 31,681 1,094
Washington 145,997 60,451 36,112 22,326 730
West Virginia 40,559 16,660 9,575 5,989 203
Wisconsin 153,553 61,927 35,369 23,137 768
Wyoming 11,327 4,840 2,711 1,716 57
TOTAL 8,095,198 3,309,742 1,989,313 1,236,355 40,476

Lifestyle, Society, Health and Related Websites Available for Ad Placements*

activistpost.com esquire.com nytimes.com theweek.com
alloy.com essence.com oracle.com thrillist.com
allthingspolitical.org everydayhealth.com parade.com time.com
allure.com forbes.com people.com tvguide.com
allwomenstalk.com fortune.com politico.com usatoday.com
allyou.com gazettes.com politicolnews.com usmagazine.com
andhravilas.com globalpost.com powerlineblog.com usnews.com
askmen.com gq.com realclearpolitics.com vanityfair.com
businessinsider.com huffingtonpost.com realsimple.com veoh.com
businessweek.com ibtimes.com reddit.com weather.com
cafe52.com idealist.org reuters.com webmd.com
capitolhillblue.com inquisitr.com rightnetwork.com weeklystandard.com
cbsinteractive.com justjared.com salon.com wikihow.com
cbslocal.com livestrong.com sayanythingblog.com wikipedia.org
cbsnews.com mapquest.com shape.com womenshealth.com
cnbc.com mashable.com skype.com worldnews.com
cnn.com maxim.com slate.com yahoo.com
cosmopolitan.com menshealth.com space.com
dailybulletin.com mensjournal.com spike.com
dailycaller.com nationalmemo.com thefiscaltimes.com
dailyfinance.com nationalreview.com thenation.com
dailypolitical.com nbcnews.com thenewamerican.com
democraticunderground.com news360.com theonion.com
epicurious.com newsmax.com theonlinecitizen.com

*This is just a sampling of the sites available through Manicz Media. A full site list can be made available post campaign, upon request.

Advertising and marketing strategies will fluctuate depending on the desired target audience, the goals of the campaign and the available marketing budget for outbound messaging, Manicz Media leverages our 1st party audience data segments and unique targeting approach to ensure ad campaigns are as effective as possible while wasted ad spend is at a minimum.

Depending on the goals of the ad campaign, a variety of ad messaging can be utilized to reach LGBT audiences and segments. Different ad messaging will fulfill different marketing goals including conversions, web traffic, branding & awareness and more.

Tactic Goals Achieved
Display & Retargeting Branding & Awareness, Signups/Info Requests, Web Traffic
CRM Database Targeting Reach Current or former contacts, Signups/Info Requests
Connected TV Branding & Awareness
Streaming Radio Branding & Awareness
Pre-roll Video Branding & Awareness, Signups/Info Requests, Web Traffic
YouTube Video Advertising Branding & Awareness, Signups/Info Requests
Geohistorical Targeting Branding & Awareness, Signups/Info Requests, Web Traffic
Email Advertising Direct Communication, Signups/Info Requests
Native Advertising Branding & Awareness, Signups/Info Requests, Web Traffic

 

Contact Manicz Media today to have one of our digital strategists reach out and discuss how our data and media platform can deliver more effective ad campaigns while reach the most engaged LGBT audiences.

Categories: Audience Segments

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Manicz Media Creates, Manages and Delivers Effective Campaigns That Reduce Wasted Ad Spend.