Mozilla Firefox Blocking Facebook Audience Data Collection

Firefox had been recently promoting their official extension of its popular web browser that hinders Facebook data collection and tracking. The browser add-on currently has over 1 million users and a 4.5-star average user rating.

“Facebook Container works by isolating your Facebook identity into a separate container that makes it harder for Facebook to track your visits to other websites with third-party cookies.”

In an mass marketing email sent to registered users, Mozilla details the breath of services the browser extension covers. “It keeps FB out of your business when you’re not in their app. Not on FB these days? It works with Instagram, FB Messenger and Workplace, too.”

There is no hiding that 3rd party cookies are going away. Google recently announced that they are looking to block 3rd party cookies and tracking in their Chrome browser in the near future and likely will not require a browser add-on to do it. These rollouts are being done in response to consumer sentiment on how their private data is being used, inspected and re-sold.

Manicz Media has developed an audience targeting platform that doesn’t rely on 3rd party cookies to target ad campaigns. Our platform utilizes direct APIs in to the search engines, look backs in to historical websites visited and application of ad placements around relevant contextual content. This technique, we call “On-Demand Targeting” allows advertisers to essentially future proof their advertising approach when reaching new audiences with advertisements.

Additionally, it is possible for advertisers that are looking to utilize Facebook ad campaigns while still targeting audiences previously served messaging from the Manicz Media platform. We can tag our ad placements and ensure that the same audiences that receive display, video and native ad messaging will also be served ads on Facebook and/or Instagram. This process allows for true cross channel ad targeting that still requires no 3rd party cookies, tracking or pixels.

Contact Manicz Media today and allow our team to showcase client success stories and campaigns served to more engaged audiences.


Categories: Industry Info

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