Connect search interest with your next impression.
Previously called On-Demand Targeting, Search-focused Targeting connects active research interests with relevant advertising. Use available search-intent signals, contextual themes and curated site placements to extend your message into display, native and video environments.
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Start with the goal.
Build the right approach.
Translate buyer questions into intent themes
Identify the questions, products, destinations or services people research before taking action. Group these into clear intent themes tied to your offer.
Choose the available audience signals
Combine eligible intent audiences with geography, relevant content and publisher selections. Confirm which signals and formats the buying platform supports.
Connect intent with the right creative
Match each research theme with a helpful message and landing page. Review delivery, engagement and configured conversions to refine the campaign.
Research interest. Relevant next step.
For a destination, that might mean connecting trip-planning themes with a useful itinerary. For a B2B brand, it might mean reaching relevant business audiences with a clear service explanation. The creative should answer the need behind the research.
Good questions.
Useful answers.
Does this read private AI conversations?
No access to private AI conversations is implied. Search and AI examples illustrate the research journey; targeting depends on available, permitted signals and the actual campaign setup.
Is this the same as paid search?
No. Paid search places ads in search environments. Search-focused targeting uses eligible intent signals and related planning inputs to inform advertising in other supported media environments.
What happened to On-Demand Targeting?
Search-focused Targeting is the current name for the offering previously described as On-Demand Targeting. Custom intent, contextual relevance and curated site placements remain useful parts of the planning approach.
Which inputs should we bring?
Share your products or services, common customer questions, priority locations, landing pages and campaign goal. We build the research themes and confirm eligible audience and placement options.
Let’s turn the idea
into a plan.
Tell us what you want search-focused targeting to help achieve.