On-Demand Targeting

Advertising Placements Utilizing Search History & Context Instead of Cookie Data

Manicz Media has a unique strategy to reach consumers and web users with advertising based on their search history, websites visited, online research and other techniques that do not depend on unreliable 3rd party data sources. Using “On-Demand Targeting” Manicz Media can reach these consumers when they are actively in need of the products or services your company is promoting. This hyper targeting allows for demand generation and mid-funnel audience engagement that drives awareness, conversions and results.

Manicz Media utilizes Google & Bing search history and online activity tracking to reach consumers with messaging that is needed right in that moment without the use of unreliable 3rd party data sources.

​On-Demand Targeting Includes the following:

  • What consumers are actively researching or planning
  • Custom Intent
  • Contextual Targeting
  • Site Placements (White Lists)

What consumers are actively researching or planning (In-Market)

Find customers who are researching products and are actively considering buying a service or product that fits their needs. These audiences are designed for advertisers focused on getting conversions from likely buyers. Manicz Media can reach people online based on what they’ve searched for on Google and/or Bing.

Provide a list of search terms that match the criteria an ideal audience uses to find advertised products or services. More general keywords can be used when it’s preferred to reach as many people as possible. For example, when looking to reach meeting planners, utilize keywords such as “meeting space”, “convention center”, “meeting venue”, etc.

Custom Intent

Custom Intent allows advertisers to define and reach the ideal audience for their business. Custom Intent audiences allows advertisers to go beyond pre-defined audience segments and reach people as they’re making a purchase decision. Manicz Media can apply keywords, URLs, apps, or YouTube content to the ad campaign to reach an online audience that’s actively researching a related product or service. If possible, it’s a good idea (but not essential) to set up conversion tracking in Google Analytics before the start of a campaign.

Contextual Targeting

Manicz creates keyword and topic lists to scan websites with available ad inventory and identify similar content. This allows us to serve ads on relevant websites and be in front of users who are consuming that relevant content.

For example: The desired keywords are (Honda, Toyota, new car, used car, car lease, and more). Manicz Media will place ad creative on websites and content related to cars sales including cars.com, autotrader.com, kbb.com and more.

Direct Site Placements (White Lists)

Serve ads directly on websites, channels and networks most relevant to the target audience. This includes relevant websites and apps that Manicz has programmatic access to. A direct placement can refer to several things, such as an entire website, a white listed channel of sites (e.g. News Sites, Travel Sites, Finance Sites, etc.), a mobile phone app, and more. Manicz can also setup direct placements based on relevant keywords or other targeting methods.

Ease of Setup

There is no need for an advertiser to pick or choose any of the above targeting methods. Manicz Media will work with the advertiser to determine the desired audience and advertising impact then tailor the ad campaign to maximize performance and return on ad spend.

Guaranteed Traffic and Engagement

Combining consumer insights, contextual targeting, and more allows Manicz Media to take that audience matrix and dial in to consumers, shoppers, B2B professionals and more when they are most in-need for the advertiser’s products or services. Additionally, Manicz’s On-Demand Targeting is delivered on a Cost Per Click (CPC). This allows for guaranteed web traffic, enhanced and optimized impression delivery and much higher than average click through rates.

GDPR and Data Privacy Compliant

None of the data utilized is Personally Identifiable Information (PII), only anonymous IP address and/or Device ID. On-Demand targeting utilizes Google and Bing 1st party search query data and contextual site content to determine audience relevance. No 3rd party data aggregation sources are utilized.

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