The right media. The right audience. A connected plan.
Explore advertising formats, targeting approaches, and marketing services—then bring the right combination together for your goal.
IndustryInterest signalsLocationCampaign goal
Audience briefCreative studioMedia activationPerformance review
Media solutions
Programmatic social
Programmatic social adapts social-style creative for advertising on publisher websites.
SmartChoice Conversation Ads
SmartChoice Conversation Ads let people explore an offer through guided questions and answers inside an ad.
Display advertising
Display advertising places visual banner creative across websites and apps.
Click-focused display
Click-focused display emphasizes website traffic rather than impressions alone.
Native advertising
Native advertising uses content-style placements within publisher environments.
Pre-roll video
Pre-roll video places your message before online video content.
Connected TV
Connected TV advertising reaches viewers through streaming television environments.
Streaming audio & podcasts
Streaming audio advertising reaches listeners through digital audio environments.
High-impact creative
High-impact creative uses distinctive layouts and interactive formats to give your message more presence.
Targeted email
Targeted email advertising uses a planned audience and email placement to introduce an offer.
Premium-only inventory
Premium inventory planning emphasizes curated publisher and network environments.
Audience & targeting
Search-focused targeting
Search-focused targeting uses available search-intent signals to inform advertising audiences.
Micro-Personas
Micro-personas describe more focused groups within a larger audience.
Audience strategy
Audience strategy turns what you know about customers and prospects into a practical campaign direction.
Custom site targeting
Custom site targeting organizes a campaign around relevant publisher environments.
Multicultural audiences
Multicultural audience planning connects language, cultural context, and audience needs with creative and media choices.
Contextual targeting
Contextual targeting uses the subject and environment of content to guide ad placement.
Cross-device & retargeting
Cross-device planning and retargeting coordinate relevant follow-up across available screens and signals.
Geofencing & geohistorical targeting
Geofencing uses defined geographic areas to inform advertising delivery.
Marketing services
SEO & answer engine optimization
SEO and answer engine optimization improve the foundations that help search engines and AI answer systems understand your business.
Website care & development
Website care and development improve the pages, features, and technical foundations people rely on.
Landing page optimization
Landing page optimization aligns the page with the ad, audience, and desired action.
Content development
Content development turns audience questions and business expertise into useful material.
Creative & short-form video
Campaign creative and short-form video adapt a clear concept across digital placements.
Organic social
Organic social content gives your brand a consistent voice on the platforms your audience uses.
Email marketing
Email marketing helps nurture an existing permission-based audience with relevant messages.
Google & Bing paid search
Paid search places ads in response to relevant searches on Google and Bing.
Paid social
Paid social campaigns distribute your message through selected social platforms.
Campaign management
Campaign management coordinates audience planning, creative, buying, launch checks, and ongoing review.
Reporting & analytics
Reporting and optimization connect campaign delivery with useful decisions.
More ways to build your plan.
Digital out-of-home
Bring your message into physical environments through digital outdoor and billboard placements. Ask about markets, inventory, creative specifications, and measurement.
Ad Block Bypass
Responsive display options for supported publisher inventory.
InfluenceTrac
Explore influencer audience activation across media formats.
Build the campaign around the opportunity.
Turn-key campaigns
Connect strategy, creative, media execution and reporting through one managed engagement.
Audience explorer
Browse example audiences and create a shortlist for your campaign brief.
Let’s connect the right pieces.
Tell us your goal. We’ll help shape the audience, media, and measurement.
BUILD A CONNECTED CAMPAIGN
Give the next moment a purpose.
CTV Pause Screen Ads
Add a visual brand message when eligible streaming content is paused.
Viewer Retargeting
Continue eligible CTV exposure with a relevant digital follow-up.
Listener Retargeting
Connect audio exposure to a later visual ad and a clickable next step.