Positioning Phoenix as a Premier Meeting Destination Through Omni-Channel Digital Media

The campaign delivered 100+ meeting planner contacts, over 2.8 million impressions, and generating 3,636 clicks across streaming audio, video, native, and retargeting channels, with strong engagement driven by high completion and viewability rates across premium inventory.

Meetings and Events Accommodations Through Visit Phoenix

Visit Phoenix promotes Arizona’s vibrant capital as a premier destination for business events, conventions, and corporate meetings. With a blend of modern amenities and authentic Southwest character, Phoenix offers:

• A state-of-the-art convention center in the heart of downtown

• Award-winning resorts and boutique hotels with meeting space

• Unique off-site venues, from desert gardens to rooftop lounges

• Easy access for fly-in attendees, particularly from the West Coast and Midwest

Campaign Objective

Reach B2B meeting planners, sports planners, and executives evaluating Phoenix for upcoming events, and drive measurable engagement across display, audio, native, and video channels. Manicz Media partnered with Visit Phoenix to help increase visibility among professional meeting planners and C-suite decision-makers who influence event site selection.

Strategy Overview

Targeting Approach

Manicz Media employed advanced data segmentation and micro-persona modeling to reach:

• Corporate Event Planners

• Sports Tournament Coordinators

• C-level Executives and Travel Decision-Makers

• Meeting Planners in Key Industries (Tech, Healthcare, Finance)

Geographic targeting focused on high-potential markets including:

• Los Angeles, San Francisco, Chicago, Dallas, Houston, Seattle, New York, Miami, Minneapolis, and Austin

The audience was further refined based on:

• Age (35–55), Income ($100k+), Business Interests (corporate travel, professional networking)

• Peak business hours engagement (9am–12pm, 2pm–5pm)

Media Solutions Utilized

1. Streaming Audio

• 1.1M impressions

• 89.15% completed listen rate (well above benchmark)

• Top genres: Pop, Soft Rock, Jazz, Adult Contemporary

• Platforms: Spotify, Pandora, iHeart, Amazon Music, YouTube Music

2. Instream Pre-Roll Video

• 605K impressions with 66.12% video completion rate

• Strongest performance from shorter 15-second formats

3. Audio Retargeting

• CTR of 0.29%, nearly double the industry average

• 300×250 banner creative drove highest engagement

4. Native Display

• 0.12% CTR overall, with best performance from ads featuring downtown venues and resort visuals.

Audience Response & Insights

• Strong engagement from C-level job titles: Chief Marketing Officers, Directors of Ops, Corporate Travel Managers

• Most activity during weekdays within typical working hours

• Highest click-through and completion rates from:

  • California (Los Angeles, San Francisco)

  • Texas (Dallas, Houston)

  • Illinois, Washington, New York, and Florida

Top Performing Sites

High-quality brand-safe domains ensured premium visibility:

Podcast Placements

Key shows where messages were delivered:

• The Business of Events

• Entrepreneur on Fire

• The Planners Podcast

• WorkLife with Adam Grant

• How I Built This

Optimization Highlights

Throughout the campaign, Manicz Media made real-time adjustments to maximize ROI:

• Micro-persona™ based targeting to optimize engagement rates.

• Geographic budget shifts toward top-performing markets.

• Creative testing to identify best-performing video, audio and banner formats.

• Frequency management to sustain visibility without fatigue.

• Retargeting sequences to re-engage audiences with high propensity to plan.

Success Summary

This campaign confirmed that Phoenix’s warm weather, accessibility, and world-class meeting infrastructure strongly resonate with decision-makers planning future events. By combining sophisticated targeting, high-performing media, and optimization discipline, Manicz Media helped Visit Phoenix break through to planners when and where it mattered most.

Are you interested in more effectively reaching meeting planner audiences at scale? Contact Manicz Media today to begin strategizing a messaging approach that helps differentiate your destination and meeting spaces.