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Latest Info

Home » Latest Info
Latest Infochip@evansdesignstudio.com2024-07-15T16:00:02-04:00
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  • Audience Segments
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  • Case Studies
  • Digital Out of Home
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  • Streaming Audio
  • Traditional to Digital Advertising
  • Travel & Tourism
  • Video Advertising
  • Targeted Email Advertising

    Reach New Audiences Directly in Their Inbox Email advertising remains [...]

    Email Advertising, Industry Info, Traditional to Digital Advertising,
  • Atrius Health Pride+ Care ad campaign

    Case Study: Innovative Advertising Tactics Behind Atrius Health’s Pride+ Care Initiative

    Supporting LGBTQIA+ Communities Through Strategic Advertising Over 5.5 million ad [...]

    Audience Segments, Banner Advertising, Case Studies,
  • Case Study: AdventHealth utilizes Connected TV and Streaming Audio to reach target audiences

    Case Study: Healthcare and Cardiac Solutions Awareness

    AdventHealth Utilizes Podcast Advertising and Connected TV to Raise Awareness [...]

    Audience Segments, Banner Advertising, Case Studies, Streaming Audio, Traditional to Digital Advertising, Video Advertising,
  • Micro-persona audience data segments for digital advertising

    Micro-Personas for Better Audience Targeting

    For digital advertisers the challenge of effectively reaching and engaging [...]

    Audience Segments,
  • Click Focused Display Advertising

    Click Focused Display Advertising

    Unlock Engagement, Not Impressions In today’s digital landscape, advertisers face [...]

    Banner Advertising,
  • Case Study: Banking Client Advertising to Multicultural Audiences

    Captivating 125 Years of Excellence: First Citizens Bank’s Journey to [...]

    Audience Segments, Banner Advertising, Case Studies,
  • Disney+, Hulu, and ESPN - Premium Connected TV Advertising

    Disney+, Hulu, and ESPN – Premium Connected TV Advertising

    Consumers are flocking to ad supported subscriptions of streaming services [...]

    Industry Info, Traditional to Digital Advertising, Video Advertising,
  • How to Maximize Success with Goal-Based Podcast and Streaming Audio Advertising

    How to Maximize Success with Goal-Based Podcast and Streaming Audio Advertising

    With a goal based approach, an audio advertising campaign can [...]

    Industry Info, Streaming Audio, Traditional to Digital Advertising,
  • Benefits of Programmatic Podcast Advertising

    Benefits of Programmatic Podcast Advertising

    Rapid innovations of podcast advertising and how brands can benefit [...]

    Industry Info, Streaming Audio, Traditional to Digital Advertising,
  • Video Advertising Best Practices

    Utilizing video advertising is one of the best ways to [...]

    Industry Info, Traditional to Digital Advertising, Video Advertising,
  • The Power of Banner Advertising: Why it's a Must-Have Digital Marketing Strategy

    The Power of Banner Advertising: Why it’s a Must-Have Digital Marketing Strategy

    Banner advertising remains a highly effective form of online advertising, [...]

    Banner Advertising, Industry Info, Traditional to Digital Advertising,
  • Reaching Multicultural Students with Digital Advertising

    Multicultural students are a diverse and growing segment of the [...]

    Audience Segments, Industry Info,
  • Case Study: Social Styled Ads for Student Outreach

    Case Study: Social Styled Ads for Student Outreach

    Utilization of Unique Ad Units as an Alternative to Paid [...]

    Banner Advertising, Case Studies, Industry Info,
  • Advertising to Multicultural Audiences with Digital Strategies

    Advertising to Multicultural Audiences with Digital Strategies

    Creating content and marketing campaigns that are DEI-focused can help [...]

    Audience Segments, Industry Info,
  • Is Podcast Advertising Effective?

    Is Podcast Advertising Effective?

    Brands, marketers, and advertisers are finding new audiences and better [...]

    Industry Info, Streaming Audio, Traditional to Digital Advertising,
  • Better CTV Ad Placements and Engagement

    Better CTV Ad Placements and Engagement

    Utilize CTV/OTT along with direct response tactics to reach desired [...]

    Industry Info, Traditional to Digital Advertising, Video Advertising,
  • IP Tracking, Influenced Traffic, and Audience Analytics

    IP Tracking, Influenced Traffic, and Audience Analytics

    A cookieless and future-proof way to more effectively achieve digital [...]

    Banner Advertising, Industry Info, Video Advertising,
  • Case Study: Digital Advertising to Increase Bookings for Luxury Tropical Resort

    Paid media campaign accounted for over 50% increase in bookings, [...]

    Banner Advertising, Case Studies,
  • Case Study: Programmatic Social & Search Focused Targeting to Promote Test Prep Solutions

    Case Study: Programmatic Social & Search Focused Targeting to Promote Test Prep Solutions

    Utilization of Ad Units as an Alternative to Paid Social [...]

    Banner Advertising, Case Studies,
  • Case Study: Geofencing of NBA Games to Promote Event Visitation

    Case Study: Geofencing of NBA Games to Promote Event Visitation

    1,156,408 Ad Impressions Served to NBA Game Audiences in Regional [...]

    Banner Advertising, Case Studies, Video Advertising,
  • Case Study: Multichannel Ad Campaign to Drive Student Enrollment

    968 Total Conversions Including: 171 Enrollment Applications and 171 Contact [...]

    Case Studies,
  • Search Focused Ad Targeting

    Paid search continues to be one of the most effective [...]

    Banner Advertising, Industry Info,
  • Case Study: Promote Enrollment Utilizing Student Database and 1st Party Data

    Case Study: Promote Enrollment Utilizing Student Database and 1st Party Data

    655 Total Conversions Including: 107 Enrollment Applications and 215 Requests [...]

    Banner Advertising, Case Studies,
  • The Best Approach to Reach Students with Digital Advertising

    The Best Approach to Reach Students with Digital Advertising

    Connecting with today’s college bound students requires institutions to maintain [...]

    Industry Info,
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